Our vision.

Baby love limited is an online retailer of quality baby, toddler and kids clothing based in Worthing West sussex.

Welcome to Baby love. We are an online retailer of quality baby and childrens clothing, blankets, bathing accessories and baby accessories. Set up in 2019. We are a family run business based in West Sussex England.


Our main aim when starting out was to find clothes for babies and children that were affordable to everyone but retained great quality and design. We also wanted to add something special in the way we delivered your purchases to your door. We do everything ourselves here at Baby love. My name is Daniel the creator of Baby love. I am a proud dad to my son Kian.


I realised that whilst buying clothes for Kian there is a real lack of baby clothing retailers on the high street and online. Yes there is the big retail giants and of course your super markets that sell everything that you need nowadays, but no real specialist children's clothes stores. So I began my journey into the retail world! I have built this website myself with no designers, marketing teams, developers or any specialists at all! Yes it has been tough but I am so determined to be at the heart of my business. What that means for you as the customer is that you will be getting a personalised service, lower prices and a promise from me that I deal with every part of your shopping experience. I didn't want to just stuff your order into a plastic bag and send it out through some warehouse courier! I take the time to check your order, wrap it nicely in paper, put it in a gift bag and then tie it in a ribbon and I even handmade our gift tags too. I then send everything through Royal mail delivery. This is how I intend to keep the business running, I never want to lose that personal service to my customers.   

Our main aim is to become a children's clothing retailer of choice, providing great quality affordable clothes and blankets for children with a special touch and a service that you can see the effort that we have put in to every order. I love the clothes that we stock and I am positive that you will too. Thank you for visiting my store. All the best Daniel.

Please support us as a small family run business and share as much as you can, follow us on social media and share the love to your friends and family.

All our love Baby love.

Baby love limited.


registered company number:12237169

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